work experience
SENIOR art director | CIVITAS AGENCY | AUGUST 2022 - AUGUST 2023
MAIN SKILLS: ART DIRECTION • WEB DESIGN • BRAND DEVELOPMENT • MOTION GRAPHICS
Worked as the senior art director of a Nashville-based marketing & PR firm. Clients include city and state-level economic development organizations, local non-profits and colleges. Created unique brand identities. Designed and build highly visual websites including wireframes and UX research. Created animated social media graphics and videos. Art directed contract web developers and animators.
art director | TN Dept. of Economic & Community Development | june 2019 - august 2022
MAIN SKILLS: ART DIRECTION • SOCIAL MEDIA • BRAND DEVELOPMENT
Served as Art Director for the Tennessee Department of Economic and Community Development. Art directed and executed annual advertising campaigns including a series of award-winning video banner ads. Worked with design coordinators and external creative agencies to develop social media and video content. Created wireframes and user experience maps for TNECD.com.
Projects: TNECD Anthem 2021 | GOVCON 2019 Brand Identity | GOVCON 2021 Brand Identity
art director | k2forma | november 2017 - JUNE 2019
MAIN SKILLS: UX/UI DESIGN • ART DIRECTION • CREATIVE DIRECTION
Worked with a team to create of several high-traffic Wordpress websites. Created style guides, wireframes, and user journey maps. Developed visual identities for each site. Designed and executed front-end development. Worked with junior designers and editors to develop creative direction for content and layouts. Edited web copy for increased SEO. Oversaw publishing of over 500 pieces of editorial content.
Graphic Designer | Cheekwood Estate & Gardens | June 2016 - November 2017
MAIN SKILLS: PRINT DESIGN • EXHIBITION DESIGN • ENVIRONMENTAL DESIGN • PHOTOGRAPHY
Served as the lead designer at Cheekwood Botanical Gardens. Was responsible for website maintenance, email design and SEO strategy. Maintained Google AdWords campaigns. Created print collateral including campus maps, event calendars, and quarterly mailers to Cheekwood members. Served as main contact for all graphic and digital requests company-wide. Designed and produced display graphics including timelines and interpretive panels for art exhibitions at Cheekwood mansion’s museum of art. Created way-finding signage for the historic spaces and outdoor grounds. Photographed Cheekwood’s gardens, historic spaces, art collections and several on-site events for use
on the website and in print graphics.
Projects: Cheekwood Print Design Projects | Cheekwood Exhibition & Environmental Graphics
UX Designer | G/O Digital | October 2014 - June 2016
MAIN SKILLS: UX/UI DESIGN • WEB PROTOTYPING • INFORMATION ARCHITECTURE
Served as the lead web designer in the web development department at a digital marketing company. Worked with project managers and digital strategists to determine high-level project goals. Created wireframes, user flows and user stories to establish optimal user experience. Designed web interfaces and graphics, with an emphasis on mobile-first design and scalability. Created prototypes using InVision. Presented mockups and prototypes to clients and project managers. Collaborated with web developers. Participated in quality assurance reviews. Served as the lead designer on the redesign of the G/O Digital corporate website.
Projects: G/O Digital Corporate Website | The Principal Charity Classic | Vial Fotheringham | Temple, Texas CVB
Graphic Designer | Hitcents | January 2012 - October 2014
MAIN SKILLS: UX/UI DESIGN • BRAND DEVELOPMENT • LOGO DESIGN
Worked within a team to design a variety of websites, branding concepts, and print collateral in a B2B setting. Brainstormed initial concepts. Created wireframes and user flows. Designed user interfaces with a focus on mobile-usability. Presented concepts and designs to clients. Worked with project managers to interpret client requests and feedback. Collaborated with web developers. Participated in quality assurance reviews.
Projects: Brick & Basil | Pagoda | The Row
Graphic Designer | Western Spirits Beverage Co. | May 2011 - December 2011
MAIN SKILLS: PRINT PRODUCTION • BRAND DEVELOPMENT • ILLUSTRATION
Designed print advertisements for 3 main brands at Western Spirits. Created in store signage, environmental graphics, promotional materials and motion graphics using Adobe After Effects. Developed concepts for new brands. Was responsible for building magazine advertisements to spec and submitting to the publisher for printing. Advertisements appeared in national publications including Maxim and Rolling Stone magazine.
education
Bachelor of Fine Arts | Western Kentucky University | August 2007 - May 2011
Studied art with a concentration in Graphic Design. Areas of study included print design, typography, web design, motion graphics, 3D animation, environmental design, package design and more. Fine art instruction included art history, drawing, illustration, sculpture, painting, ceramics, lithography and serigraphy.
skills
Web / Digital
UX/UI Design
HTML & CSS
Wordpress CMS
SEO Strategy
Google Adwords
Google Analytics
Software
Photoshop CC
Illustrator CC
Indesign CC
After Effects CC
InVision
Design
Branding & Identity Development
Print Design & Production
Video Editing
Photography
Artistic / Creative Direction
Exhibition & Environmental Graphics
One Page Love
Featured on One Page Love for mattandmallory.com
Best In Show | WKU Student Juried Show 2010
Was awarded Best of Show in the Graphic Design category.
Dribbble.com Weekly Replay
Featured in the Dribbble.com Weekly Replay - July 27, 2015