Brick & Basil

BRAND IDENTITY

Brick & Basil is a fast casual Italian restaurant concept. 

In early 2013, I was tasked with branding this new fast casual concept, and presented the name "Brick & Basil". The name was chosen by the developers among a handful of other presented options, and I began working on the visual identity of the brand. 

My goal was to achieve a modern, rustic feel while also maintaining a light freshness. I developed a brand that would stand out and be unique in a market saturated with chain restaurants. I also wanted to make the brand appealing to the large amount of young college students in the area.